Dear Preston: Doing Business With Our Hearts

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2013 | ISBN: 0988314002 | English | 220 Pages | PDF | 3.15 MB

A creative's guide to doing business with heart.
When you run a creative service business, you face a unique set of challenges. Typically you're passionate about what you do, but you probably struggle with problems common to many creative professionals: How do I balance my talent and ideas with the demands of the client? How do I make a living with my art? What can I do to keep clients from going with my dirt-cheap competitor?